Stop Motion

Fanciful or Functional

Stop motion has multiple creative uses. One of my favorites is to add fun and whimsy to a brand. This is a perfect fit for particular brands on social media. But stop motion can also have a more practical side when it’s used to illustrate functionality. The example of the outdoor furniture below came to us in the form of a client request. The problem: how to show off all the great features which lie below the surface. So we disassembled the chair in stop motion. The other examples for Target and for Talenti gelato helped to bring a clearly fun spirit to their brands.